ARLO HENNINGS

A music history narrative- Recorded Live

Current 2015

 

 

PT Usaha Jasa Kreatif/Indojazzia

Consultant-Advisor Music Division                                             

 

Marketing/Promotion/Catalog Development manager

Responsibilities include the development of Indonesian music artists and recordings for worldwide promotion and sales.

 

MULTIMEDIA

Sales/Business development manager                                                   1994-2012

 

Multimedia was a full service Agency specializing in communications, content consulting, and production.

 

Accomplishments and responsibilities

 

Client Management 

Responsibilities: exclusive representation of Universal recording star, Shawn Phillips. Phillips has 18 major label albums available at major retailers worldwide and currently sold in excess of three million records. Managed domestic and international tours, music license agreements, executive producer, distribution, conducted piracy investigations, arranged interviews, answered fan mail, managed the artist’s web site, day-to-day bookkeeping, hired publicists, radio promoters, accountants, booking agents, and attorneys.

 

Results: Developed and managed a12-year public relations and marketing campaign that re-profiled a former international music celebrity that included a new album promoted worldwide called No Category and reissued 9 back catalog CDs. Publicity included over 200 feature press articles, 150 feature radio interviews, 50 TV appearances, an average of 1,000-fan email per month, Washburn and Godin guitar sponsorships, three certified Platinum and Gold record award certificates, two Lifetime Achievement Awards, and an average of 50 concerts in five foreign countries per year. In addition, the launch and management of an e-commerce web site with an average of 100,000 page views monthly.

 

 

 

Director of Catalog Development & Acquisition                               1989-1991

Polygram Music International (Universal Music Group)

Burbank, CA

 

Overall Responsibilities

Develop and market one of the world’s largest popular music catalogs

 

Specific Responsibilities

 

Key Accomplishments

Placed three songwriters on major label record companies, and received in excess of $500,000 USD royalties per project. Marketed a large song-publishing catalog and sold it for 1.2 million USD dollars. Clients included: Island Music, PolyGram, Universal, A&M, and Warner Brothers.

 

One Stop Manager                                                                                                 1986-1989

 

Retail support and distribution for over 100 independent labels

 

Responsibilities: compiled sales reports, new account development, catalog development, facilitated inventory control, credit reports, and managed warehouse staff.

Results: opened 56 new stores and 5 major retail chains. Added 125 new releases per year and 14 releases achieved major radio airplay, sold out 1,000 + seats venues, and sold in excess of 500,000 units @ $9.99 each.

Clients included: Rounder Records, Sugo, Narada, Windham Hill, Shanachie and National Public Radio, Best Buy, Musicland, Electric Fetus, and numerous independent retailers throughout the Midwest.

 

Recording studio manager                                                                                 1979-1985

 

Managed a commercial 16/24-track recording studio

 

Responsibilities: prospecting for business, knowledge of analog and digital multi track recording techniques, development and design of interactive multimedia. Including, soundtracks, storyboarding, jingles, audio sweetening, songs casting, sampling, voice over and needle drop work.

 

Results: numerous productions appeared on TV, radio, corporate theatre, individual artist albums, and kiosk.  

 

 

Education

 

Master (M.F.A.) Writing, Hamline University

Baccalaureate Arts, (B.A.) Music Business, Metropolitan State University

 

Arlo@ArloHennings.com

62 0878 628 27658